First Broadcast: 1997
Program content: broadcasts of sporting events, sports education and sports news
Competitive strengths: Taiwan's only dedicated, professional sports channel; high loyalty among viewers and advertisers alike. In Taiwan・s ever-changing cultural and leisure environment, Videoland Sports Channel has gradually added features like leisure-oriented programs as audiences look for more diversified programming.
In 1996 Videoland obtained the broadcast rights to the 8th through 10th seasons of the Chinese Professional Baseball League. The move positioned Videoland Sports as a dedicated sports channel and firmly established the network's image as a professional organization.
In 1997 the IBA Little League Championships achieved the highest ratings of the year for all sports programs. In February 1998 Videoland Sports News was added as a regular feature to provide sports fans the latest scores and news on their favorite teams and athletes, with accurate, timely reporting and a healthy measure of entertainment.
Videoland Sports offers first-rate broadcasts of sporting events in Taiwan and overseas, and it has organized many competitions that have helped to spur interest in a wide range of sporting events, introducing athletes and fans to many sports at an international level. These include bowling, pool and billiards, baseball, basketball and golf. The current line-up of events features professional baseball, F1 auto racing, the NBA, the Amway Cup Women's Professional Billiards Tournament, international group match play in billiards, the William Jones Basketball Tournament, the High School Basketball League Championships, the University Basketball Association Tournament, the WNBA, The World Women's Volleyball Championships, the World Ice Skating Championship, the World Gymnastics Tournament, the Ryder Cup, the PGA Championship, professional billiards matches, the Asia Cup Women's Pool Tournament and the World Sport Dancing Championship.
Videoland has contributed a great deal to the development of billiards in Taiwan through its broadcasts of the Amway Cup and other prestigious international tournaments. These programs have inspired many young players to take up the game, injecting new talent into the sport and enhancing Taiwan・s reputation as an international billiards power.
Videoland Sports obtained the broadcast rights to the Asia Baseball Championships in 2003, achieving an audience rating of 8% according to A.C. Nielsen. This was twice the combined ratings of the other two terrestrial TV channels, confirming the solid position of Videoland Sports as a dedicated sports channel.
Videoland Sports・ prominent position in Taiwan・s sports media was greatly enhanced in 2004 when Videoland purchased the BCC Mars team in the SBL and re-named it the Videoland Hunters. This moved helped to strengthen the operations of the league while adding to the scope of Videoland Sports・ programs.
In 2005 Videoland Sports forged ahead with its development by winning the rights to broadcast Super Basketball League games to go with its broadcasts of HBL and UBA contests and form the most complete line-up of local basketball activity in Taiwan. The Sports Channel also parlayed its experience with the Amway Women・s Professional Billiards Tournament into the First Annual Bohr Men・s Professional Billiards Tournament, winning widespread acclaim from participants and fans in the sport. In the future Videoland Sports will continue to add more sports programming in accordance with its motto of ：Constant Creativity and Innovation；.