First Broadcast: 1998
Program content: Variety shows, informative talk shows, cartoons and other types of entertainment programming
Competitive advantage: On-TV offers a wide variety of family-oriented programs for clearly-defined audience segments. Segmentation even includes shows designed for audiences in northern, southern, eastern and western Taiwan, and the channel enjoys very high levels of viewer loyalty.
Since On-TV was established in 1998 the channel has continually worked to stay abreast of trends in the cable TV market. Changes and consolidations over the years have allowed On-TV to establish itself as a brand for diversified programming and write a unique history for itself in the market.
In 2005 the Golden Bell Awards recognized On-TV and the content of its programming. In the future On-TV will continue to inject more local feeling into its programs, with shows that enrich the lives of viewers and prove useful information. For example, the program ¡§Five Days of Ice and Fire¡¨ described the heights and depths of the lifestyle of people in the entertainment industry in Taiwan. ¡§Incredible World¡¨ explores the endless variety of wonders around us. ¡§Taiwan Ecology Blog"takes serious interest in the animals of taiwan¡F These programs and others make Videoland the perfect source for unending entertainment.
July 1, 1998: On-TV begins broadcasting
On-TV first began as a general-interest channel, purchasing its programming from outside sources. Content included cartoons, dramas, musical entertainment, movies and documentaries, and nature and environment-oriented programs. Programming was aimed at a very broad segment of the audience in Taiwan.
March 2001: On-TV's Chinese name is changed to Videoland General Entertainment Channel.
The channel adjusted its program content to include shows dealing with psychiatry, advertising, cuisine, magic, comedy, entertainment, video games and other areas of interest to viewers. On-TV positioned itself as an entertainment channel offering in-house produced programs for the most part. The channel also gained a reputation as a channel for Korean drama when it introduced the highly-rated "All about Eve".
2003: On-TV focuses its programming on programs dealing with local culture and subjects.
In order to stabilize its viewing audience and develop the local market, in-house program content was adjusted to include more cultural offerings such as the Pi-li and Ah-chung puppet theaters, cuisine and travel, entertainment shows and other similar programs. On-TV is thus a full-blown entertainment channel with a wide range of program sources.
2004: On-TV adjusts its line-up of talk shows in line with current social trends.
This included shows which broadened the scope of on-air discussions such as ¡§Hot Line With Two Beauties¡¨, talking about the latest political issues, and ¡§KTV Reporter¡¨, reporting on social trends. Another move in response to the market was the introduction of outstanding dramas and entertainment from the West, Japan, Korea and mainland China (the latter including ¡§Acacias in May¡¨). On-TV also added cartoons which both entertain and educate young viewers, in line with trends in markets around the world.
2005: On-TV strengthens its image with an even broader and deeper line-up of programs
¡§Taiwan Life Blog¡¨ and ¡§Train Traveler¡¨ won praise from the media, with the latter also winning Honorable Mention in the Golden Bell Awards. While maintaining the high quality of its program content, On-TV also worked to develop its vision of a better future in response to comments from viewers and media critics, with programs that are more diversified and substantial.