First Broadcast: 2001
Program content: Korean dramas, Mandarin and Cantonese dramas, as well as historical dramas from Taiwan (including puppet theater)
Competitive advantages: Stable viewing audience for Korean dramas; clear-cut segments in the viewing audience; sophisticated viewers with a high degree of loyalty.
Videoland Drama Channel was founded in July 2001 when the information-oriented Ta-ti Channel of CTN Television was re-named and re-positioned as a drama channel.
From 2002 on the Drama Channel has steadily built its line-up of drama shows with varied offerings in Korean, Chinese and Taiwanese drama. In addition to offering the popular Korean dramas "All about Eve" and "Hotelier", the channel also took the bold step of presenting the blockbuster series "The Last Empress". This series introduced Korean historical dramas to Taiwan and led to vigorous debate among viewers and the media.
The Chinese drama series "A Legend of Rice in the Qing Dynasty", "Black Hole", ¡§Royalty¡¨ and " Last Days of the Ch¡¦ing Dynasty " all drew high ratings in their time slots.
Since 2004 Videoland Drama Channel has maintained its higher audience ratings with top-notch Korean dramas like ¡§Memories Of Bali¡¨, ¡§Phoenix¡¨ and ¡§My 19-year-old Sister In Law¡¨. The channel has also produced Chinese period dramas like ¡§Young King Bao-qing¡¨,¡§Love Bites¡¨ and the puppet drama ¡§Love Hurts¡¨ to insure a ready source of titles and keep the film library well-stocked.
In 2005 the GIO¡¦s strategy of encouraging fixed channel positions helped to win larger audiences than ever for the Drama Channel, with its winning line-up of Korean dramas including ¡§Victory! Bong Soon-young¡¨, ¡§Save the Last Dance for Me¡¨ and ¡§Love Story at Harvard¡¨. These shows all had the highest ratings in their time slots, reinforcing Videoland Drama Channel¡¦s reputation as the leader among drama channels in Taiwan. Over the past few years Videoland Drama Channel has emerged as a content provider with programs like ¡§My Son the Boss¡¨ and ¡¨Q Wolf Team¡¨. The channel is developing sales to the domestic and overseas markets so that it will be known as both a producer and a provider of high-quality dramas.