Videoland¡¦s webpage at www.videoland.com.tw went on-line in July 2000 and now offers pages covering each of Videoland's seven in-house channels. Visitors can access up-to-date information on programs as well as audio-video entertainment and sports news, info on upcoming events, on-line video broadcasts, on-line chat rooms, a greeting card service, program schedules and message boards.
Videoland's web site was established primarily to offer easy and convenient interactive access to viewers, with the latest information on programs and events as well as message boards where viewers' comments are gathered for analysis and response. The web site is designed to complement Videoland's programming with extended customer services and to enhance Videoland¡¦s image among viewers.
Visits to the site have increased steadily since its inauguration. The daily average of anonymous users reached 669,800 during the first quarter of 2001, and page views totaled 1,323,199 on April 22, 2001. This soared to a daily average of 8,250,574 during January 2006.
In March 2002 the site's Internet connection was upgraded from 768K to T1 in response to growing demand, with three more lines added one by one for a total bandwidth of 6M. Currently the number of concurrent users consistently surpasses 40,000 users at the same time, and further upgrades will be made as needed. As of January 2006 the site had more than 170,000 registered users.
Videoland offers a growing number of services to Internet users through its web site including the following:
1) Online Video
Visitors can access information and previews for upcoming shows, and they can also view re-broadcasts of selected programs.
2) Internet Community Development
Visitors can join as on-line members. Their input and feedback is analyzed to help determine what consumers want in value-added services such as electronic newsletters. This helps to build a core of satisfied and loyal viewers for Videoland's channels.
3) On-line Chat Rooms
In July 2003 Videoland became the first cable TV provider in Taiwan to offer chat rooms to viewers. These extend the effectiveness of cross-promotions between programs and special events offered by the various channels, and are a part of Videoland's goal of providing full Internet services to viewers.