First broadcast: 2004
Program Content: blockbuster foreign movies and TV series
Competitive advantages: a sizeable library offering a varied choice of programs to audiences
Videoland Max-TV went on air as Videoland Western Movie Channel went on air January 1, 2004. The channel was re-named Max-TV on June 10, 2005. The original programming content consisted of Western movies and series from majors such as Warner Brothers, Fox, Paramount and Columbia as well as a number of independent studios. With the re-naming of the channel as Max-TV, programming was expanded to include leisure-oriented programs, SBL basketball games, China Professional Baseball League games, WWE wrestling matches and sports and leisure news programs.
A sampling of titles shown in 2006 includes favorites like ˇ§Daddy Day Careˇ¨, ˇ§Story of Usˇ¨, ˇ§Superman IIˇ¨, ˇ§Sabrinaˇ¨, ˇ§Volcanoˇ¨ and ˇ§Antwone Fisherˇ¨, a varied mix to keep viewers entertained.
Max-TV also features dedicated time slots for outstanding drama and action series from the West. The initial season of ˇ§The Apprenticeˇ¨ was an instant hit with local audiences and was quickly followed by seasons two and three of the reality show. Other popular series have been three seasons of the fast-paced anti-terrorist thriller "24"and the ever-controversial ˇ§Sex and the Cityˇ¨ as well as other first-rate action/dramas like ˇ§CSIˇ¨. The Western Movie Channel is the number one spot in Taiwan cable TV for viewing great Western movies and TV series.
In the future the Western Movie Channel will continue to offer the best in viewing with the addition of selected titles from Europe and Asia to expand the variety of shows available for viewing audiences.