Established in 1997
The Advertising Division was originally founded in 1997 as Medialand Advertising, a subsidiary of Videoland. Up until the end of 2004 the unit served as an advertising agency for the various channels in the Videoland family as well as the Pi-li Puppet Drama Channel and LS Time Movie Channel. Medialand provided specialized corporate advertising, advertising photography and other functions for these channels. The unitˇ¦s steady growth over the years was a reflection of its contribution to the company and its reputation in the market.
In January 2005, Medialand was merged into Videoland as the Advertising Division of the company, with no substantial change in its operations. The division includes three departments handling advertising sales, advertising planning and advertising traffic.
The three departments in the division work very closely together, a trait developed while functioning as a single unit, and their years of experience serve them well as they continue handling hundreds of annual events. In 2006 the division will be handling sporting events like the 9th annual staging of the Amway Cup; presenting a review of the Chinese Professional Baseball Leagueˇ¦s turbulent history starting with ˇ§Ford: Living with the Strikeˇ¨; the Boll Cup Billiards Tournament, which was a viewer favorite at the end of 2005; the Presidentˇ¦s Cup Ironman Triathlon; and the Videoland Hunters 2006 Season Package sponsored by Reebok. Other projects involve channel packages such as ˇ§Introduction to Idol Dramaˇ¨; ˇ§1111 Job Bank: Working with Dummiesˇ¨; and the ˇ§ChinaTrust JCB Platinum Cardˇ¨; and there are shooting assignments for the ˇ§Ice Tea Timeˇ¨ series; ˇ§Wagamama Ramen Guideˇ¨; and the ˇ§Fu-bong Bank ˇV Les Enfants Joint Cardˇ¨. In 2005 the Advertising Division expanded the scope of its activities to include public-spirited events like shooting the ˇ§Peopleˇ¦s Joint Actionˇ¨; the ˇ§Golden Visual Awardsˇ¨ in cooperation with the Government Information Office and the ˇ§Show Your Loveˇ¨ campaign for the Taipei City Government. All of these projects have been carried out by the Advertising Sales Department with support from the Planning and Traffic divisions to form a solid, three-cornered approach to advertising.
In the future the Advertising Division will continue to serve Videoland and its nine channels, providing expert advertising and marketing service designed to help Videoland expand its position in Taiwanˇ¦s media market.