Videoland Kids TV's first broadcast came in mid-January 2006, offering young viewers programming different from anything else they'll find in the children's TV market in Taiwan. Kids TV is designed to be an entertaining and educational companion for children, offering programs that other channels cannot match.
Introduce outstanding programs for children from content providers around the world.
Videoland Kids TV has joined hands with the BBC to offer selected programs from the celebrated BBC Kids Block line-up such as Teletubbies and Fimbles. In addition, the channel has acquired an outstanding series of children's shows from NHK Japan. Kids TV has developed a complete range of programs for pre-schoolers in a special time slot and will continue to add titles in the future with varied contents that will stimulate the creativity and imagination of young audiences.
Programs and Schedules
Kids TV begins with a clearly-defined schedule of cartoons for children, and the channel is scouring the world to find programs that are appropriate and attractive for viewers in the market. In addition, special programming schedules have been developed for broadcasts during holiday periods, so that children of all ages will be able to enjoy a rich line-up of entertaining cartoons.
Developing In-house Produced Programs for Children
and Building a Library of Proprietary Content
Videoland Kids TV has asked many 'older brothers' and 'older sisters' to work with us in developing programs that are enjoyable and educational for young viewers. The result is
a growing library of high-quality in-house produced content that we will use in putting together a full schedule for children.
Bringing a Varied Mix of Self-produced
and Purchased Programs into the Market
Product research has shown that programming for young children should focus on self-produced shows that are educationally-oriented, with a secondary emphasis on cartoons and entertainment. The channel's cartoon image sales business stems from cartoon characters developed in our own in-house programs as well as characters from cartoons purchased from overseas. The rights for the latter are negotiated along with the cartoons so that the channel can develop business in foreign cartoon characters as well as characters from local shows.